Design Awareness homework 2 Assignment Example | Topics and Well Written Essays - 750 words

Design Awareness homework 2 - Assignment Example Several design elements have been applied in the design of Swiss International Air sign. Against the red colored background are the white name tag â€Å"Swiss† and a Plus sign at the bottom right corner. Strong red color has been used to enhance the readability of the elements of focus which are the name Swiss and the plus sign. Essentially, the designer sought to make the name Swiss dominant for the sake of identification of Swiss airline even at a distant. Maslow’s hierarchy has also been applied in this symbol. According to Maslow, a sign should first satisfy the basic purpose before progressing to other secondary needs. In this case, the main target was to identify the Swiss airline. Therefore, this explains why the â€Å"Swiss† name tag had to come before the plus sign which symbolically identifies, though not explicitly, that it is a plane. In addition, communication model has been applied in this sign. The â€Å"plus† sign is not just a decoration b ut further exemplifies the motto of the airline that their â€Å"sign is a promise†. Also, the plus sign symbolically communicates that it is an aero plane with front end, rear end and two wings. A tool is an object or a collection of objects that are used to perform a given task or rather for a particular vocation. They are normally designed in such a way that they enhance the ease and effectiveness at which the work in context is performed. The object in this case are kitchen cutlery used to peel off the outer coat of fruits such as oranges. Special emphasis has been laid on the handling of the equipment to reduce the efforts and risks involved in peeling off oranges. Unlike the handle of ordinary kitchen knives/equipment, the handles of these tools are threaded to increased firm or tight grip while performing the task at hand. The design element that has been exemplified in the grips of these kitchen cutlery is the shape. For example, at the point of the handle where the thumb and index finger grip